Finfluencer Circle
Finfluencer Circle is a network of financial professionals and creators who publish information about investing and money. Founded by Birgit Hass, Finfluencer Circle connects people working in financial communication through events and online groups.
Members exchange ideas and experience about explaining financial subjects to an audience. Finfluencer Circle also produces interviews and talks in formats such as podcasts and video. The network gives participants contacts for joint content projects and opportunities to meet other people working in the same field.
Financial advice on social media
A finfluencer is someone who talks about money on Instagram, TikTok, YouTube or LinkedIn, for example which ETF to buy or whether bitcoin is worth a look. The word is a mix of "finance" and "influencer". Many younger people in Germany now learn about money this way: in a BaFin survey of investors aged 18 to 45, more than half had already picked up money tips from finfluencers.
Some finfluencers are paid by banks, brokers or crypto platforms for what they recommend, and many followers do not know it. In the same survey, 37 percent had no idea. A paid post therefore has to say that it is advertising. If a post does not say who paid for it, that is worth a second look before you put money in.
Finfluencer Circle Award
Finfluencer Circle presents the Finfluencer Circle Award to people who explain money and investing on social media. For its third edition, the award has five categories for the first time: Investment, Financial Education, Female Finance, M&A and Finance Book. Finfluencer Circle presented the 16 nominees on 26 September 2026, on the community stage of the Finance26 fair at Messe Frankfurt. The winners are named at the award ceremony in the Villa Sander in Frankfurt.
In May 2026 Finfluencer Circle presented a real estate edition of the award at the P5 Kongress in Frankfurt, where a jury that included Birgit Hass chose Sarah Aldag for first place.
Events of Finfluencer Circle
Events of Finfluencer Circle take place at member and partner companies in and around Frankfurt. Past meetings were held at Burg Kronberg, at BearingPoint and at Sopra Steria, where Finfluencer Circle met the Finance & Friends network for a charity evening. Finfluencer Circle also ran a masterclass at the KI Big Bang Festival and brought a delegation of 100 people to the P5 Kongress. Finfluencer Circle is also one of the media and network partners of Capital & Code, the Frankfurt conference on stablecoins and tokenized finance where Finance Loop is a media partner.
Partners named on the Finfluencer Circle website include Deutsche Börse, Baader Bank, Degussa Goldhandel, Sopra Steria, BearingPoint and Business Punk. The dates of the next meetings are on finfluencer-circle.de and in the Finfluencer Circle LinkedIn group.
How do I join Finfluencer Circle?
Membership starts in the Finfluencer Circle LinkedIn group, which the "Jetzt Mitglied werden" button on finfluencer-circle.de opens. Questions go to info@finfluencer-circle.de
Finfluencer Circle and Finance Loop
Finance Loop is a network partner of Finfluencer Circle and lists Finfluencer Circle among its event and network partners. Finfluencer Circle brings together people who explain investing and money on social media. Both networks hold their events in the Frankfurt region.
Finance Loop is a professional network supporting the institutional use of emerging technologies in finance, such as AI, digital payments, cloud and blockchain solutions. Finance Loop helps its members build skills and personal networks in these fields: Investment & Digital Assets, Payments & Digital Money, Digital Infrastructure & Sovereignty, and Risk & Compliance. A finfluencer who writes about these topics meets the people who work on them at Finance Loop events.