Fintech Growth
Fintech growth means expanding a financial technology business from a working product into a service used by more customers. The work combines sales, partnerships and reliable operations with the requirements of the markets being entered. A payment provider, banking software firm or investment app needs a plan for reaching buyers and supporting the service as usage increases.
In Germany, Austria and Switzerland, the route depends on the product, the relevant supervisor and the institutions buying the service. Bank customers assess integration, security and contractual responsibilities before adopting tools such as open banking software. Preparing those details helps a fintech connect a commercial growth plan with the operational needs of its customers.
1. Settle the license route before the sales plan
A payment or e-money institution licensed in another EU state can serve German customers under section 39 of the Payment Services Supervision Act after its home authority forwards the notification, which EU passporting describes with the deadlines. A crypto-asset service provider may start in another EU state at the latest on the 15th calendar day after notifying its home authority, under Article 65 of MiCA. In Austria, the FMA is a one-stop authority for most fintech models and expects crypto firms to have staff and decision-making in the country. Switzerland needs its own FINMA authorization. Founders unsure about Germany can use the fintech contact form from BaFin before they plan sales.
2. Sell to the bank groups through their central institutions
The Sparkassen run on OSPlus from Finanz Informatik (in German), and after a three-year migration 341 cooperative banks with about 21.5 million accounts (in German) moved onto agree21 from Atruvia. Crypto trading shows the pattern: for the Volksbanken, DZ BANK holds the MiCA authorization for the platform and each bank that switches it on files its own notification, as Volksbank crypto describes; for the Sparkassen, DekaBank builds the offer with Boerse Stuttgart Digital, as Sparkasse crypto describes. A fintech that partners with the central institution or IT provider can reach hundreds of banks; private banks still buy one by one.
3. Bring a DORA-ready contract
Article 30 of the Digital Operational Resilience Act lists what a bank's ICT services contract must contain, and for services that support a critical or important function it adds unrestricted access, inspection and audit rights and an exit strategy. German banks also run an outsourcing review under the MaRisk, covered on outsourcing and cloud in German banking. A fintech that arrives with these clauses and its security documentation ready shortens the step between pilot and contract.
4. Choose the hub by the buyer
Banks, asset managers, the ECB and the Bundesbank sit in Frankfurt, where TechQuartier is the fintech hub of the federal Digital Hub Initiative. Berlin has the most fintechs, 189 against 62 in Munich and 52 in Frankfurt, and with them the talent pool. Insurtechs go to Munich, home of Allianz, Munich Re and the InsurTech Hub Munich. Zurich has SIX and the market operations of the Swiss National Bank, and Vienna has Austria's banks and its single supervisor.
5. Meet banks at events, not by cold email
Under section 7 of the German Unfair Competition Act (in German), advertising by email needs prior express consent, also to business addresses, so the bought lists used in other markets are not an option. Events are where bank buyers meet vendors with their consent. The conference weeks in Frankfurt, such as the Crypto Assets Conference, the Digital Euro Conference and Frankfurt Digital Finance, fill the evenings with side events, and a pilot bank presenting its results on a panel makes the next sale easier. Fintech lead generation covers the follow-up.
Upcoming Finance Loop events
Finance Loop for growing fintechs
Finance Loop is a professional network for emerging technologies in finance with more than 4,000 members. Finance Loop runs events in Frankfurt, Munich, Berlin and Hamburg in four fields, Investment & Digital Assets, Payments & Digital Money, Digital Infrastructure & Sovereignty, and Risk & Compliance, and is built in collaboration with Frankfurt Main Finance and TechQuartier.
A fintech can sponsor a webinar (EUR 2,500 net) and help set its agenda, sponsor a meetup (EUR 3,000 net) with a presentation slot of up to 20 minutes, host its own event (from EUR 7,000 net), become a partner with year-round benefits (Premium Partner from EUR 7,800 net a year), or join a delegation to Frankfurt Digital Finance or the Point Zero Forum in Zurich, with personal introductions from the Finance Loop team (EUR 1,200 net per person).
What is fintech growth support?
Fintech growth support helps a fintech with a working product reach more customers or new markets through introductions to buyers and partners, events, regulatory orientation and visibility. Public funding programs for startups are a separate topic.
How do fintechs partner with banks in Germany?
Cooperation starts with a pilot at one bank, followed by an outsourcing and DORA review and a contract. For Sparkassen and cooperative banks the path often runs through Finanz Informatik, Atruvia, DekaBank or DZ BANK.
Fintech growth and Finance Loop
Finance Loop has organized events with partners such as Frankfurt Main Finance, OKX Institutional, Bybit EU and Circle, and DZ BANK is one of its event and network partners.
Finance Loop is a professional network supporting the institutional use of emerging technologies in finance, such as AI, digital payments, cloud and blockchain solutions. Finance Loop helps its members build skills and personal networks in these fields: Investment & Digital Assets, Payments & Digital Money, Digital Infrastructure & Sovereignty, and Risk & Compliance.